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Rope was officially founded in 1997 in a poor and isolated Belgrade. Dejan Simić and his friend started as a business project whose main customers were t-shirt hungry friends, with recognisable style and humor Rope managed to conquer complete Blegrade´s skate scene. At one time, it even got its physical shape in form of “Starchild” skate shop. Unfortunately, that venture didn´t last long, all inventory was sold out below price and the store was sold for no money.
In the next years, Rope slowly but consistantly grew. Companies day to day operations moved from kids living room and very soon to the garage. Already a major part of skateboarders outfit, Rope began to show up on Serbian and Bosnian ski centers. Even some random people on tv started to wear Rope t-shirts.
And then in the year of 2003, Vukašin Čupić enteres the company and brings new energy. Thanks to his enthusiasm and strong connections with the world wakeboard scene, Rope Clothing, beside t-shirts and hoodies, starts with the production of wakeboard equipment – rush guards, wakeboards, some liquid that wakeboarders put on thir feet, even winter socks that you can wear during the summer because they don´t stink if you dont wash them.
With growth, Rope starts to give back to its roots sponsoring skaters, snowboarders and wakeboarders from Serbia, Croatia, Slovenia and Bulgaria. Today, Rope Snowboard team is the strongest team in ex-Yugoslavia and Rope Wakeboard team is regularly winning medals on world competitions. Beside individual support, Rope is associated with organisation and sponsorship of most competitions in this region.
Along manufacturing and sponsoring everything and everybody, year 2008 will be remembered as the year when Rope started distribution in European Union and produced the wakeboard movie with world´s best wakeboarders, directed by Christian Gruner – the IMPACT.
Today Rope is the largest wakeboard company ever in this part of the world.